Sportingbet Plc, the world's largest online betting and gaming group, is based in London and is listed on the London Stock Exchange AiM market (LSE: SBT). Sportingbet is a pioneer and has helped create a new industry. In just five years, the company has grown to become a £1.2 billion turnover business.
Sportingbet operates many brands across the world and has successfully pursued a strategy of brand localisation whereby the brand is closely tailored to the local market demands.
Sportingbet was founded by Mark Blandford, Executive Director, in 1998 and was listed on the LSE in January 2001. Sportingbet reached critical mass through a series of strategic acquisitions including Betmaker in May 2000, the Number One Betting Shop in March 2001, and SportingOdds in July 2002. It has also shown strong organic growth in all of its operating regions. The acquisition of Paradisepoker.com in October 2004 positioned Sportingbet as a powerful force within the global gaming industry. This has been recognised over the last two years by eGaming Review's "Power 50" report which ranked Sportingbet as the most powerful global player in the industry.
The success of Sportingbet is based on the strength of the management, a clear strategy, innovative product development and excellent marketing. A key to Sportingbet's success has been its branding strategy: the ability to meet local market needs by developing strong local brands combined with the power and reach of global gaming brands such as Paradisepoker.com. Recent financial results have demonstrated the business is now beginning to scale well, with significant increases in turnover and a stable fixed cost base delivering strong profit growth.
Sportingbet is a regulated, public company that plays by the rules and has a series of declared consumer protection policies. Sportingbet proactively argue for regulation and transparency.
Customer Deposit Methods: UK Debit Card; Credit Card; Cheques; NETeller; FirePay; Western Union; Bank Wire.
Minimum Deposits: £10
Available Currencies: £, $, Euro and many others.
Withdrawal Methods: UK Debit Card, Credit Card, Cheques, FirePay; Bank Wire.
Minimum Stake: £0.5 or currency equivalent
Maximum Winnings: £100,000; lower for specific sports.
Bet On: Soccer, horse racing, tennis, darts, golf, winter sports, rugby, cricket, snooker, boxing, NFL, NHL, NBA, handball and baseball.